With the frightening reality that the vast majority of small businesses are doomed to failure; it is critical when choosing a marketing strategy that it is one that is effective. While many marketing ploys are not overly expensive, some are and if you launch a dud campaign, it can be fatal to a small...

With the Kentucky Derby 2011 just a couple of months away, ardent horse racing fans itching to place bets on their favorite horses. Their ambition is to beat the omniscient oddsmakers, or those people who make the decision as to which horses are probable winners and which horses are long shots. Kentucky...